Pay-per-click (PPC) advertising is an effective way to drive traffic to your website and promote your products or services. One of the best ways to use PPC advertising is to promote free trials or demos of your products or services.

This is a great way to get people interested in your product or service and convert them into paying customers. It’s no surprise that you’ll get more conversion with free trials, as most people are more drawn to things they get for free.

In this blog post, we will discuss how to use PPC advertising to promote free trials and demos.

Choosing the Right Keywords

The first step in using PPC advertising to promote free trials and demos is to choose the right keywords. You want to choose keywords that are relevant to your product or service, and that people are likely to use when searching for free trials or demos. Some examples of keywords you might use include “free trial,” “demo,” “try before you buy,” and “test drive.” You can use a keyword research tool to find additional keywords that are relevant to your product or service.

Creating Ad Groups

Once you have a list of keywords, you can create ad groups for each set of keywords. An ad group is a group of ads that are targeted to a specific group of keywords. Each ad group should have a unique name and should be made up of ads that are relevant to the keywords in that group. You should also set a budget for each ad group, so you can control how much you spend on each set of keywords.

Creating Ads

Once you have created your ad groups, you can create ads for each group. Each ad should be relevant to the keywords in the ad group, and should include a call to action, such as “Sign up for a free trial today!” or “Try our demo now!” Your ads should also be visually appealing and should include images or videos if possible.

Tracking and Optimizing

Once you have set up your PPC campaign, it’s important to track and optimize your results. You can use tools like Google Analytics to track how many people are clicking on your ads, how many are signing up for free trials or demos, and how many are converting into paying customers. You can also use this data to optimize your ads, by testing different headlines, images, and calls to action.

Conclusion

PPC advertising is a powerful way to promote free trials and demos and can be a great way to generate leads and convert them into paying customers. By choosing the right keywords, creating ad groups, creating ads, and tracking and optimizing your results, you can effectively use PPC advertising to promote your products or services. Keep in mind, PPC advertising takes time and effort to master, but it can be a very effective marketing strategy for your business. So, use these tips to get the best out of your PPC campaigns.