Most small businesses must make do with a minimal online advertising budget in order to increase traffic on their websites. One sound way to increase traffic without spending a lot of upfront money for advertising is through pay per click. The pay per click advertising technique means that businesses only pay for the ad when someone clicks on it. When a consumer clicks on the ad, he or she is taken to the e-commerce retailer’s website. These top …
Article by PPC – About PPC – Pay Per Click Management | ppc.org. Read entire story here.