Search Engine Strategies 5 years later
While I will be staying in Chicago until Sunday – SES Chicago is pretty much done for all intensive purposes. This was the first Search Engine Strategies event I have attended since SES San Jose 2008 (photos) At first I felt like I didn’t know anyone. Where was the old gang? David Naylor, Marcus Tandler, Aaron Wall, Jim Boykin, Best Of The Web Dudes, Jenn Slegg, Boser and crew, and many many others. I did however run into some familiar faces. Mel Carson (ever so delightful) and Dixon Jones (who still …
Holy crap and nice to be back
Last thursday I checked out of the hotel I was staying in for SES.. Met my friend Michael Sprouse for lunch, then checked into a new hotel where my wife was going to join me through Sunday. I got settled in my room… about to take a 2 pm call and pull out my computer from my laptop… Where was my laptop? HOLY SHIT WHERE IS MY LAPTOP?!?! I am totally panicing. It’s not in my room. I bust it down to the desk I checked in it. It’s not there. I check with the door guy praying that…
Too White Crew hip hop group is awesome
Last saturday night in Chicago my wife and I got to hook up with some of my high school friends. We went to the Cubby Bear to see this group called Too White Crew. They perform all 90′s rap/hip hop. They were awesome and hilarious. Their attire was very spot on for the genre. Here is some video of them: if (typeof jQuery == ‘undefined’) { document.write(‘</sc’+’ript>’); .mejs-…
Info on the hottest party during ASW
Just when you think networks are done blowing it out, here comes a crazy party during Affiliate Summit West 2013. Mundo Media is throwing a huge bash at the Penthouse in the Cosmopolitan Hotel on January 14th, 2013. The event is a Candyland-themed party and it will be stacked with alcohol and local talent. What else does a pimp affiliate need? Rumors are they are blowing 100k+ on this event so it should be one for the books. While the Mundo Media Candyland event is strictly invite only they are giving away 40 passes to affiliates …
SpyFu’s New Word Split Testing Tool (FREE)
A couple weeks ago I talked about how I got beta access SpyFu’s tool and it showed me that the word “demo” beat out “free demo” and “contact us” on our PAR Program website. So after split testing it… it was indeed right on the money with 30{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} more clicks. They have now opened the tool up for free. Here is a Video of SpyFu
Why You Shouldn’t Get Into PPC Bidding Wars
A common misconception advertisers associate in pay per click advertising is that if you increase the CPC of your adverts and spend more on your campaign, you will gain more conversions. This might be true. However, in most cases, it is a lie. Spending more on a campaign will not always result in more conversions. This is the first reason why you should not get into bidding wars with competitors in PPC. Here are some more reasons below. Before I go any further, it is important to understand what a bidding war is. A bidding war in …
Why Bloggers Should Use PPC To Grow Their Website
When asked the question ’how can you increase traffic to your blog?’, most bloggers will reply with an answer stating to write articles for SEO benefits. Ultimately, this is the best way to gain consistent, high quality, organic traffic. However, there are other ways you can gain traffic to a website. …
Tips for SEO to Avoid Most Dangerous Misunderstandings
It’s completely sole true about Search Engine Optimization that it remains continuously changing. You will find a lot of information and details available on many platforms, now it is not so difficult to find out about that what the requirements to work efficiently are. The key process modifications continuously change the Search engine optimization situation, and so …
Adsense With A New Half-Page Advertisement
Are you one of the millions of people that are using Google Adsense? How about some of the people that have been banned by Adsense? Earlier today Google announced a 300×600 pixels ad to be part of their Adsense ad units. What do you think about Adsense with a new half-page advertisement. In this post we go into why this …
Doctors and Social Media: Should Patients Be Influenced?
Today’s doctors work in a world where your virtual reputation has just as much, if not more, importance than your word-of-mouth reputation. Now that doctors have caught on to using social sites like Facebook and Twitter, patients should stop to wonder whether that’s really the smartest way to choose their physicians. For now, it…
8 Tips For Creating Effective Remarketing Campaigns
Given that in most of the landing pages for 99{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} of visitors do not get the desired effect, remarketing or retargeting is a powerful tool to recapture our users and improve conversion rates at relatively low cost. Remarketing campaigns that have come to double the conversion rate conversions generating between 40{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} and 50{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} cheaper. However, the remarketing is not a foolproof solution, so it requires effort on our part, and that is to get the most we plan and optimize campaigns accordingly. Here are 8 Tips For Creating Effective Remarketing Campaigns. These tips will help you to optimize and generate …
Why You Need To Be A PPC Expert To Be A Blogger
There are millions of searches a month by web users looking for ways to make money online the easy way. The most used way to make money online is obvious: through blogging. However, this doesn’t always mean it is the easiest form of online monetization. To become a blogger, you need to have entrepreneurial skills such as being self motivated and determined to succeed. Starting out as a blogger is a long and horrible process, …
How To Get Started With Google PPC Video Included
My clients are always wanting to know how to drive traffic to a website. Typically they are the most interested in SEO, but due to the nature of how long it takes to get results, I recommend that they be doing Google PPC. If you don’t already know this, Google PPC was specifically designed for eCommerce business owners. Most of my clients have seen Google Ads before, but never considered it as a means to drive traffic and get sales. Just like anything in life, Google PPC has a learning curve. It takes time to learn how to ride…
Infolinks 2012 Publisher Review – In-Text Advertising
For the last few weeks, I have been using Infolinks and in-text advertising to monetize my website. With what you could call an ‘upbringing’ in blogging where I learnt the best and only way to make money from blogging is through Adsense, I was interested to try out other forms of advertising: inparticularly in-text. I have always heard of great stories about in-text advertising gaining great click through percentages which ultimately means …
Try AdWords Express – Get Double Matching on Your First $125
This morning I was greeted by several emails from Google offering up to 2 free months of advertising on AdWords Express. So is that a good deal? What is AdWords Express exactly, how does it work with Adwords? Try AdWords Express today, we’ll show you why. What Is AdWords Express Google touts the product as “the easiest way to start marketing your small business to customers online.” Upon closer inspection we see that AdWords Express differs from…
The Rise of the Content Marketing Moron
In case you didn’t hear, there’s a new craze in town. It’s called Content Marketing. There’s a serial site-killing Google Penguin on the loose, and he seems to be eating bad SEOs for breakfast. Many of those bad SEOs have been reincarnated as bad Content Marketers. It goes like this: Stage 1: “Hmm, I sure…
Good to Great Copywriting in 24 Hours
David Ogilvy, the godfather of advertising once wrote, “Never send a memo or a letter on the day you write it. Read it aloud the next morning – and then edit it.” David Ogilvy: One of the greatest ‘Mad Men’ that ever lived. We may have abandoned the letter, but we shouldn’t abandon common sense. Before sending an important email, or publishing any writing of significance, our words need time to incubate. A lot can change in 24 hours. The moment your ideas are projected …
These 5 Moonlighting Tips Will Rescue Your Sanity
The fastest way to change career is to quit one job and start another. If you intend to work for yourself – and have no prior experience – this path is also stupendously reckless. The smartest way is to moonlight. Moonlighting — v. The act of balancing one job on top of another, often in the dirtiest recess …
How to Become a Guru (and Dominate Any Market!)
Anybody can be a Guru on the Internet. And unfortunately, nearly everybody tries. The Internet Guru has become a caricature figure tainted by laughable self-promotion, boundless ego and really poor end product. Some of the ill-sentiment is driven by jealousy, and most of it is entirely justified. It’s depressing for a new blogger to commit blood…
A Memorable September
September has been one of the more memorable months of the year, and to a certain degree, my life. I started the month by getting engaged. Pop culture suggests that ‘if you like it then you should put a ring on it‘. Well, I like her. So I tried to put …