SpyFu’s New Word Split Testing Tool (FREE)
A couple weeks ago I talked about how I got beta access SpyFu’s tool and it showed me that the word “demo” beat out “free demo” and “contact us” on our PAR Program website. So after split testing it… it was indeed right on the money with 30{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} more clicks. They have now opened the tool up for free. Here is a Video of SpyFu founder Mike Roberts giving a demo If you want to use it now go here: http://
8 Tips For Creating Effective Remarketing Campaigns
Given that in most of the landing pages for 99{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} of visitors do not get the desired effect, remarketing or retargeting is a powerful tool to recapture our users and improve conversion rates at relatively low cost. Remarketing campaigns that have come to double the conversion rate conversions generating between 40{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} and 50{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} cheaper. However, the remarketing is not a foolproof solution, so it requires effort on our part, and that is to get the most we plan and optimize campaigns accordingly. Here are 8 Tips For Creating Effective Remarketing Campaigns. …
Why You Need To Be A PPC Expert To Be A Blogger
There are millions of searches a month by web users looking for ways to make money online the easy way. The most used way to make money online is obvious: through blogging. However, this doesn’t always mean it is the easiest form of online monetization. To become a blogger, you need to have entrepreneurial skills such as being self motivated and determined to succeed. Starting out as a blogger is a long and horrible process, I admit, (much like …
How To Get Started With Google PPC Video Included
My clients are always wanting to know how to drive traffic to a website. Typically they are the most interested in SEO, but due to the nature of how long it takes to get results, I recommend that they be doing Google PPC. If you don’t already know this, Google PPC was specifically designed …
Infolinks 2012 Publisher Review – In-Text Advertising
For the last few weeks, I have been using Infolinks and in-text advertising to monetize my website. With what you could call an ‘upbringing’ in blogging where I learnt the best and only way to make money from blogging is through Adsense, I was interested to try out other forms of advertising: inparticularly in-text. I have always heard of great stories about in-text advertising gaining great click through percentages which ultimately means the blogger will make more money. However, the CPC of each click…
Try AdWords Express – Get Double Matching on Your First $125
This morning I was greeted by several emails from Google offering up to 2 free months of advertising on AdWords Express. So is that a good deal? What is AdWords Express exactly, how does it work with Adwords? Try AdWords Express today, we’ll show you why. What Is AdWords Express Google touts the product as “the easiest way to start marketing your small business to customers online.” Upon …
A Few Ways PPC Can Improve
When you look on the internet for articles based on the publisher or advertiser side to PPC, you will most likely fall upon an article about tips, tricks and helpful information. I want to make this article different from the typical informative article. Just like with everything, nothing is perfect. As much as pay per click advertising has revolutionised the way we look at advertising…
PPC Account Review – What Not To Do In Your PPC Account
In this post I will go through a live account review – what not to do in your PPC account that I’m working on. I’m working on a screensaver account today. I’m doing this for a friend and I’m not going to give away what their company name is. When I do FREE work on an account, most of the time I will blog about it as to have fun with the account and…
Affiliate Marketing Success Tips
Affiliate marketing can be termed as the performance-based marketing which includes the business records, the industries mainly has the four important branches that is the merchant it is also known as retailer, the network that provides offer, the publisher and the most important customer. Affiliate marketing is somewhat just like Internet marketing. It includes the advertising methods that are used for the promotion. Search engine optimisation is also included in this affiliate marketing, paid per click service and also the E mail marketing. Affiliate marketing success tips also includes …
How to Setup a Remarketing Campaign If you Failed The First Time Out
This article is going to teach you how to set up a remarketing campaign. Perhaps you have already tried to market your product or service on websites like Google, Bing and Yahoo. Did your marketing campaign fail? Did you end up spending a $100.00 of your hard earned money to only find out that you got $0 in sales? This is not uncommon. Did you know that 95{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} of online e-marketers fail the first time out? It is usually because people think that pay per click marketing is easy. Just throw up your ad on the internet and …
How PPC Can Take Your Business to the Next Level
This article will explain how PPC can take your business to the next level and beyond by harnessing the marketing power of the internet. PPC stands for pay per click and most savvy businesses use or have used this form of advertising to turbo charge their businesses. One of the first things in looking at how PPC can …
The Rise of the Content Marketing Moron
In case you didn’t hear, there’s a new craze in town. It’s called Content Marketing. There’s a serial site-killing Google Penguin on the loose, and he seems to be eating bad SEOs for breakfast. Many of those bad SEOs have been reincarnated as bad Content Marketers. It goes like this: Stage 1: “Hmm, I sure would love to rank highly on Google. It’s…
Good to Great Copywriting in 24 Hours
David Ogilvy, the godfather of advertising once wrote, “Never send a memo or a letter on the day you write it. Read it aloud the next morning – and then edit it.” David Ogilvy: One of the greatest ‘Mad Men’ that ever lived. We may have abandoned the letter, but we shouldn’t abandon common sense. Before sending an important email, or publishing any writing…
These 5 Moonlighting Tips Will Rescue Your Sanity
The fastest way to change career is to quit one job and start another. If you intend to work for yourself – and have no prior experience – this path is also stupendously reckless. The smartest way is to moonlight. Moonlighting — v. The act of balancing one job on top of another, often in the dirtiest recess of the night while mere mortals are sleeping. Many Internet Marketers grow in to their jobs by slowly increasing their online…
How to Become a Guru (and Dominate Any Market!)
Anybody can be a Guru on the Internet. And unfortunately, nearly everybody tries. The Internet Guru has become a caricature figure tainted by laughable self-promotion, boundless ego and really poor end product. Some of the ill-sentiment is driven by jealousy, and most of it is entirely justified. It’s …
A Memorable September
September has been one of the more memorable months of the year, and to a certain degree, my life. I started the month by getting engaged. Pop culture suggests that ‘if you like it then you should put a ring on it‘. Well, I like her. So I tried to put a ring on her. And thankfully, she didn’t call the police. Net result = I’m getting married. The most sweat-over purchase of any man’s life. I’ve been dating my fiancé for 2 and a half years now. Time has …
Neuromarketing: Social Proofing on Landing Pages (Part 1)
Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make buying decisions based on unconscious factors that are out of their control. The purpose of neuromarketing is to anticipate unconscious reactions and provide the ultimate sales platform: an emotional and logical boot in the direction of your checkout cart. It is a study driven by the emerging field of neuro web design. When I look at…
Neuromarketing: The Weapons of Mass Conversion (Part 2)
Note: This is the second of a two-part series on Neuromarketing. Read the first part here. Previously we looked at how social proof can lead to more conversions, more sales and more money in your bank account. Social proof is a cornerstone of neuromarketing. But it’s not the only child. In this post, we’re going to look …
Change of Plans: I’m Moving to America
By now, you are surely familiar with Finch’s twice-a-year, “I’m Moving to…” post. I change plans faster than a badger in a honey maze. The latest twist should therefore come as no surprise. Only a few months ago, I revealed that I was trading London for Bangkok (where I lived in 2010/11). Much has changed since then. For a start, I got engaged to an American girl. Engagement raises a lot of ‘life questions’. …
Banners Broker Scam – Don’t Let It Affect You
Banners Broker is one of the most popular MLM programs of recent times. It also happens to be one of the most sophisticated and bloodsucking ponzi schemes I have ever come across. Banners Broker is based around an industry we know a lot about – online advertising. Before I continue, let me point out…