It has been a while since I have done an ‘Analyse A Real PPC Campaign’ article with the last looking at Sainsbury’s Christmas advert based on the war – it was interesting how the landing page was a YouTube.com video and, to be fair, with the conversion being to watch the video, worked well. It’s that time of year where shoppers are getting eager and excited for the types of deals retailers do for Black Friday. I always get the idea that Black Friday is a bit too frantic: especially …
Article by PPC – About PPC – Pay Per Click Management | ppc.org. Read entire story here.