PPC marketing has become one of the leading methods that advertisers use to get their ad viewed and clicked on by a large base of targeted consumers. However, as many advertisers quickly learn, PPC advertising is down right expensive. It is an advertising method that happens to only be justified when the return on the advertising costs greatly exceeds the expense associated with placing PPC…
Article by PPC – About PPC – Pay Per Click Management | ppc.org. Read entire story here.