5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)
Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly. In a recent Australian study, 62{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} of respondents said “blogs are the most appealing medium for business to promote a brand.” If you’re in a business that’s paying …
Use Word-of-Mouth Promotion to Boost Blog Traffic
This guest post is by Jeszlene Zhou of First Communication Job. I love the idea of using a blog as your personal hub, and how it creates a centralised space for all your social media sites, your portfolio, and more. Most bloggers and social media professionals promote a link to their blog or website, and shamelessly direct traffic towards their personal hub. Yet interestingly, they do not promote their personal …
Forget Everything You Think You Know About SEO
This guest post is by Mark Collier of www.DropMining.com. For the last year I’ve been spending my free time after school conducting Red Bull-fuelled coding sessions in the pursuit of one single goal: to bring more science to the SEO industry. As an industry we are still only taking our first few baby steps into the world of maths, stats, and data-driven decisions. For a seemingly data-dependent industry, SEO professionals are influenced to a surprising degree by rumour, anecdotal evidence, and unscientific tests. SEOMoz were the true visionaries in conducting …
The Well-rounded Blogger: How to Become the Best at Your Craft
This guest post is by Brandon Yawa of Brandonyawa.com. It goes without saying that every writer who has excelled has his or her niche. A “niche” gives writers a focal point, a demographic, a particular place in the world where his or her voice resonates. But niches without proper attention kill great writers. The problem with specifications You are walking down a busy street and fall. Unfortunately…
Revealed: The Super Powers James Clear Used to Become a Full Time Blogger in 6-Months
This guest post is by TT Fong of SpikingStrengths.com. James Clear runs the blog PassivePanda.com, which generates a full-time income. It took him only six-months to reach that point. After studying his site, listening to several interviews he’s done, and talking with him live, I uncovered one of the secrets to his success. This …
Reusing Freelance Writing Online: the Pros and Pitfalls
This guest post is by Emma Merkas of $30 Date Night. It was my blog that landed me my weekly newspaper column. I’m a huge advocate of self-publishing, If you know you’re talented at something, and if you have an opinion you want to express, a song you want to sing, or a specific skill you want …
Blogging in Brief: Targeting, Teasers, and Trends
The last few weeks have turned up some interesting new finds in the world of blogging. I’ve covered some of the more innovative ones here—let us know what cool ideas you’ve spotted in the comments. …and then she called me “Cupcake” I’m not in the target audience for Molly Maher’s Stratejoy website, and it’s clear as soon as I get to her homepage, which greets visitors with the words, “This site is for you, Cupcake.” This is…
Advice from Famous Authors a Blog Writer Could Use Today
This guest post is by Colin Olson of Fresh Essays. Every high-school superstar longs to follow in his sport hero’s footsteps. Small business owners idolize those on the Fortune 500 list. Likewise, blog writers can hope for the greatness of past literary giants. While many of the world’s most famous authors are long gone, their words of wisdom still resonate today. Listen to the advice these famous authors have left for blog writers. “What I try to do is write… And it might be just the most boring and awful stuff. But I try. When…
Branding Your Blog: You’re Doing it All Wrong
This guest post is by Julie Cottineau of BrandTwist. A while ago, on this very blog, I read a post about how to make a five-dollar logo for your blog. There were a few things about that post I disagreed with, but chief among them was the assumption that a cheap logo was somehow all you needed to brand your blog. A logo does not make a brand. Logos are important, but what’s most important is to have a crystal clear …
5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)
Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly. In a recent Australian study, 62{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} of respondents said “blogs are the most appealing medium for business to promote a brand.” If you’re in a business that’s paying an agency to create content on your behalf and place it …
Use Word-of-Mouth Promotion to Boost Blog Traffic
This guest post is by Jeszlene Zhou of First Communication Job. I love the idea of using a blog as your personal hub, and how it creates a centralised space for all your social media sites, your portfolio, and more. Most bloggers and social media professionals promote a link to their blog or website, and shamelessly direct traffic towards their personal hub. Yet interestingly, they …
Forget Everything You Think You Know About SEO
This guest post is by Mark Collier of www.DropMining.com. For the last year I’ve been spending my free time after school conducting Red Bull-fuelled coding sessions in the pursuit of one single goal: to bring more science to the SEO industry. As an industry we are still only taking our first few baby steps into the world of maths, stats, and data-driven decisions. For a seemingly data-…
The Well-rounded Blogger: How to Become the Best at Your Craft
This guest post is by Brandon Yawa of Brandonyawa.com. It goes without saying that every writer who has excelled has his or her niche. A “niche” gives writers a focal point, a demographic, a particular place in the world where his or her voice resonates. But niches without proper attention kill great writers. The problem with specifications You are walking down a busy street and fall. Unfortunately, you break your leg …
Revealed: The Super Powers James Clear Used to Become a Full Time Blogger in 6-Months
This guest post is by TT Fong of SpikingStrengths.com. James Clear runs the blog PassivePanda.com, which generates a full-time income. It took him only six-months to reach that point. After studying his site, listening to several interviews he’s done, and talking with him live, I uncovered one of …
Reusing Freelance Writing Online: the Pros and Pitfalls
This guest post is by Emma Merkas of $30 Date Night. It was my blog that landed me my weekly newspaper column. I’m a huge advocate of self-publishing, If you know you’re talented at something, and if you have an opinion you want to express, a song you want to sing, or a specific skill you …
Blogging in Brief: Targeting, Teasers, and Trends
The last few weeks have turned up some interesting new finds in the world of blogging. I’ve covered some of the more innovative ones here—let us know what cool ideas you’ve spotted in the comments. …and then she called me “Cupcake” I’m not in the target audience for Molly Maher’s Stratejoy website, and it’s clear as soon as I get…
Advice from Famous Authors a Blog Writer Could Use Today
This guest post is by Colin Olson of Fresh Essays. Every high-school superstar longs to follow in his sport hero’s footsteps. Small business owners idolize those on the Fortune 500 list. Likewise, blog writers can hope for the greatness of past literary giants. While many of the world’s most famous authors are long gone, their words of wisdom still resonate today. Listen to the advice these famous authors have left for blog writers. “What I try to do is write… And it might be just the most boring and awful…
Branding Your Blog: You’re Doing it All Wrong
This guest post is by Julie Cottineau of BrandTwist. A while ago, on this very blog, I read a post about how to make a five-dollar logo for your blog. There were a few things about that post I disagreed with, but chief among them was the assumption that a cheap…
How to Write a Must-read Product Review
This guest post is by Karol K. Reviews are one of the more common types of content on the internet. I’m sure you’ve looked for a review of a given product yourself once or twice. However, being on the receiving end of a review, so to speak, is a completely different ball game than actually writing one. First …
Advice from Famous Authors a Blog Writer Could Use Today
This guest post is by Colin Olson of Fresh Essays. Every high-school superstar longs to follow in his sport hero’s footsteps. Small business owners idolize those on the Fortune 500 list. Likewise, blog writers can hope for the greatness of past literary giants. While many of the world’s most famous authors are long gone, their words of wisdom still resonate today. Listen to the advice these famous authors have left for blog writers. “What I try to do is write… And it might be just the most boring and awful stuff. But I try…