9 PPC Marketing Trends to Look Out For in 2023
PPC (pay-per-click) marketing has become integral to any digital marketing strategy. It allows businesses to target specific audiences and track the success of their campaigns in real time. The PPC landscape has undergone significant changes in recent years, and it…
How to Get the Best Out of Your PPC Campaigns Using Remarketing
PPC (pay-per-click) advertising can be a powerful tool for driving targeted traffic to your website and generating leads and sales. However, it can also be costly if not managed effectively. One way to get the most out of your PPC…
Optimizing Your PPC Campaigns for Voice Search: A Detailed Guide
Voice search is rapidly becoming more popular, with the use of virtual assistants like Siri, Alexa, and Google Assistant on the rise. aklionka/Shutterstock As a result, it’s important for businesses to optimize their pay-per-click (PPC) campaigns for voice search. There…
JCPenney – Analyse A Real PPC Campaign
It has been a while since I have done an ‘Analyse A Real PPC Campaign’ article with the last looking at Sainsbury’s Christmas advert based on the war – it was interesting how the landing page was a YouTube.com video and, to be fair, with the conversion being to watch the video, worked well. It’s that time of year where …
Let’s Talk About Google Contributor…
Google Contributor is looking to be an interesting experiment by Google with them seemingly to continue to push the boundaries on what is deemed possible on the internet. The thing I have noticed about Google Contributor, though, is that many people are either worried or confused about why Google have created it. So, let’s talk about Google Contributor! I have a few things I feel I need to get off my mind about this new experiment. Publishers Shouldn’t Be Worried The first thing to address is that publishers of Adsense do not…
Optimizing Your PPC Campaigns for 2015
As the Internet grows and develops, strategies for marketing change rapidly. What once worked before may not be working now. In order to get the most out of your pay-per-click campaigns, you need to keep your thumb on the pulse of the Internet. Trends change and if you’re not paying attention, you could be left behind surpassed by your competition. With 2015 upon you, …
Google Contributor – A Way To Block PPC Ads
It was an exciting and strange week for Google as they released a new experiment called Google Contributor which ultimately gives people the option to block the very adverts that has made Google so much money over the years. Doesn’t make sense, right? Well, here is an explanation of the experiment and how it works. Web Users Pay…
Top 5 Benefits for Small Businesses to Use Pay Per Click Advertising
Most small businesses must make do with a minimal online advertising budget in order to increase traffic on their websites. One sound way to increase traffic without spending a lot of upfront money for advertising is through pay per click. The pay per click advertising technique means that businesses only pay for the ad when someone clicks on it. When a consumer clicks on the ad, he or she is taken to the e-commerce retailer’s website. These top …
What Reasons Are There For Creating A PPC Campaign?
This might seem like a silly question. However, not every advertiser that uses pay per click advertising uses it to gain traffic to a specific landing page. Of course, the main reason advertisers use PPC is to make money via gaining traffic to a landing page which ultimately ends with a conversion. Due to this, there is a given stereotype around PPC that people only use it to gain traffic and make money usually buy selling some sort of …
The Main Reason Why PPC Is Better Than Banner Advertising
If you scan through the hundreds of articles I have done on PPC.org, you would have come across a few articles about pay per click advertising vs banner advertising (or, in particular, BuySellAds). Of course, I mention some great pointers in these articles highlighting some of the benefits and drawbacks …
2 Ways You Can Improve Your Adsense Earnings
There are some publishers of Adsense out there that have pay per click advertising units on their websites to help the web users that enter onto their website to find useful relevant information they will deem helpful and interesting. However, the majority of people will be using Adsense to make money from their website. You do not have to be a genius to make money out of Adsense. However, saying that, you do need to know the ins and outs of Adsense in order to capitalise from the program. Here are two ways you can improve your Adsense…
How to Step Around PPC Marketing
PPC marketing has become one of the leading methods that advertisers use to get their ad viewed and clicked on by a large base of targeted consumers. However, as many advertisers quickly learn, PPC advertising is down right expensive. It is an advertising method that happens to only be justified when the return on the advertising costs greatly exceeds the expense associated with placing PPC…
Sainsbury’s Xmas 2014 – Analyse A Real PPC Campaign
The last article in the ‘Analyse A Real PPC Campaign’ series looked at Natoora which we found to have a few pros and cons to its landing page such as having slightly too much content on the landing page (too much for the web user to digest in seconds which may promote a higher exit/bounce rate). In this article, with Christmas creeping up ever…
Advertising Wars – Nike vs Adidas
An important aspect to always remember in pay per click advertising is the fact your campaign is going head to head against a competitor’s. PPC is a war full of advertisers wanting to gain the best ad position for their adverts to be viewed on and clicked on. For this reason, this article will look at two of the biggest sports brands and how they go about competing against each other. Nike vs Adidas. Both of them have PPC adverts attempting to attract more web users to their website. However, which is more successful from analysing them? …
Best Ad Colour Combination For Maximum CTR
It can be seen to be the million dollar question. Once a blogger has found the right colour combination for their adverts be it when using Adsense or even Ad Dynamo, they will be much better off. As well as freeing up alot of time that would have spent on optimising adverts, the click through rates of adverts will rocket bringing in more earnings for the blogger. For this reason, it is …
How PPC Can Take Your Business to the Next Level
This article will explain how PPC can take your business to the next level and beyond by harnessing the marketing power of the internet. PPC stands for pay per click and most savvy businesses use or have used this form of advertising to turbo charge their businesses. One of the first things in looking at how PPC can take your business to the next…
How to Setup a Remarketing Campaign If you Failed The First Time Out
This article is going to teach you how to set up a remarketing campaign. Perhaps you have already tried to market your product or service on websites like Google, Bing and Yahoo. Did your marketing campaign fail? Did you end up spending a $100.00 of your hard earned money to only find out that you got $0 in sales? This is not uncommon. Did you know that 95{57b8cc37fd24bce1cf64c8b05d9407ce9171516056c1f5e762677747187a0de4} of online e-marketers fail the…
Affiliate Marketing Success Tips
Affiliate marketing can be termed as the performance-based marketing which includes the business records, the industries mainly has the four important branches that is the merchant it is also known as retailer, the network that provides offer, the publisher and the most important customer. Affiliate marketing is somewhat just like Internet marketing. It includes the advertising methods that are used for the promotion. Search engine optimisation is also included in this affiliate marketing, paid per click service and also …
PPC Account Review – What Not To Do In Your PPC Account
In this post I will go through a live account review – what not to do in your PPC account that I’m working on. I’m working on a screensaver account today. I’m doing this for a friend and I’m not going to give away what their company name is. When I do FREE work on an account, most of the time I will blog about…
A Few Ways PPC Can Improve
When you look on the internet for articles based on the publisher or advertiser side to PPC, you will most likely fall upon an article about tips, tricks and helpful information. I want to make this article different from the typical informative article. Just like with everything, nothing is perfect. As much as pay per click advertising has revolutionised the way we look at advertising in general, it will…