Neuromarketing: The Weapons of Mass Conversion (Part 2)
Note: This is the second of a two-part series on Neuromarketing. Read the first part here. Previously we looked at how social proof can lead to more conversions, more sales and more money in your bank account. Social proof is a cornerstone of neuromarketing. But it’s not the only child. In this post, we’…
Change of Plans: I’m Moving to America
By now, you are surely familiar with Finch’s twice-a-year, “I’m Moving to…” post. I change plans faster than a badger in a honey maze. The latest twist should therefore come as no surprise. Only a few months ago, I revealed that I was trading London for Bangkok (where I lived in 2010/11). Much has changed…
How to Become a Guru (and Dominate Any Market!)
Anybody can be a Guru on the Internet. And unfortunately, nearly everybody tries. The Internet Guru has become a caricature figure tainted by laughable self-promotion, boundless ego and really poor end product. Some of the ill-sentiment is driven by jealousy, and most of it is entirely justified. It’s depressing for a new blogger to commit blood…
These 5 Moonlighting Tips Will Rescue Your Sanity
The fastest way to change career is to quit one job and start another. If you intend to work for yourself – and have no prior experience – this path is also stupendously reckless. The smartest way is to moonlight. Moonlighting — v. The act of balancing one job on top of another, often in the dirtiest recess …
Good to Great Copywriting in 24 Hours
David Ogilvy, the godfather of advertising once wrote, “Never send a memo or a letter on the day you write it. Read it aloud the next morning – and then edit it.” David Ogilvy: One of the greatest ‘Mad Men’ that ever lived. We may have abandoned the letter, but we shouldn’t abandon common sense. Before sending an important email, or publishing any writing of significance, our words need time to incubate. A lot can change in 24 hours. The moment your ideas are projected …
The Rise of the Content Marketing Moron
In case you didn’t hear, there’s a new craze in town. It’s called Content Marketing. There’s a serial site-killing Google Penguin on the loose, and he seems to be eating bad SEOs for breakfast. Many of those bad SEOs have been reincarnated as bad Content Marketers. It goes like this: Stage 1: “Hmm, I sure…
Banners Broker Scam – Don’t Let It Affect You
Banners Broker is one of the most popular MLM programs of recent times. It also happens to be one of the most sophisticated and bloodsucking ponzi schemes I have ever come across. Banners Broker is based around an industry we know a lot about – online advertising. Before I continue, let me point out the obvious. This post is not written for my usual readers. If you’re expecting tips that can improve your…
How to Learn by Osmosis: The Traits of a Successful Affiliate
There are many blogs, forums and ebooks where you can learn the intricacies of online marketing. Some are great, some are poor, but nearly all are inferior to the process of learning by osmosis. Osmosis is the art of unconscious learning. It is where we stop studying materials, and start absorbing them. 1) Park balls on knowledge 2) … 3) Profit $$$ Learning the Facts vs. Learning the Meaning Imagine two kids go in to a lecture. One has a…