This guest post is by Julie Cottineau of BrandTwist. A while ago, on this very blog, I read a post about how to make a five-dollar logo for your blog. There were a few things about that post I disagreed with, but chief among them was the assumption that a cheap logo was somehow all you needed to brand your blog. A logo does not make a brand. Logos are important, but what’s most important is to have a crystal clear …
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