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I stopped using the font, Georgia, and my conversion rate jumped up 23.6{d0d8c9a3780aae347a3c0ec9b539f6350131b27bfcedb699d8911923448b0bae}

I’ve seen numerous studies about how serif fonts (the ones with the little “tails”–like Georgia and Times New Roman) result in much better readership than sans serif (without the “tails”–like Arial and Verdana). And, I’ve seen studies state the exact…

A Full Guide to Bounce Rate in Google Analytics 4

Want to know what happened to GA4 bounce rate? In this full guide, you’ll learn all there is to know, including: Why bounce rate was replaced in GA4 How to add bounce rate back The new way to measure user…

2025 Ford Maverick Lobo At South OC Cars and Coffee

{“@context”:”http://schema.org/”,”@id”:”https://johnchow.com/2025-ford-maverick-lobo-at-south-oc-cars-and-coffee/#arve-youtube-dmbu0sneozy-2″,”type”:”VideoObject”,”embedURL”:”https://www.youtube-nocookie.com/embed/DmBU0SNeOZY?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0″} Inspired by the lowered truck era that lasted from the mid-1980s to the early 2000s and Maverick customers already personalizing their trucks for performance, the Maverick Lobo is a new canvas for modern street truck builds. Lobo is the…

Modding Supercars at South OC Cars and Coffee

{“@context”:”http://schema.org/”,”@id”:”https://johnchow.com/modding-supercars-at-south-oc-cars-and-coffee/#arve-youtube-evxsh-uppr8-2″,”type”:”VideoObject”,”embedURL”:”https://www.youtube-nocookie.com/embed/eVXSh-UppR8?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0″} Some say modding a supercar like the McLaren Senna is sacrilege. This Senna belongs to Daily Drive Exotics and it’s one of a handful of modded supercars in their garage. I personally like it. What I like more however…

17 Thriving One-Person Business Ideas to Try in 2024

Want to start a business you can run entirely by yourself? Then you’ll love these one-person business ideas. In this post, I’ll cover the benefits of these businesses and how you can get started with each one. I’ve also categorized…

Google Ruled a Monopoly! How this Impacts Bloggers

Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared talk about the biggest news in the SEO and creator industry and what it means for you. They also share their inspiring side hustles and…

The Art of Talking on the Phone: 6 Pro Tips for Your Conversations

In today’s digital age, where texting and messaging apps dominate communication, the art of talking on the phone seems to be fading into obscurity. However, despite the convenience of instant messaging, the phone call remains a powerful tool for connecting…

How To Do It Right in 2024

Keyword mapping involves assigning relevant keywords to specific pages on a website. Of course, this is a significant part of search engine optimization! In this article, I’ll take a closer look at how keyword mapping can affect your SEO efforts….

Ensure a successful Q4 with our partner checklists

As consumer attention starts shifting to the holidays, it is critical to now focus on your Cyber Week planning and preparation. Over the last few years, consumers have started their holiday shopping as early as October and September, and so…

I Make $3k/Month Posting Short Videos to Amazon

This week on the podcast we have a familiar face!  Spencer Haws comes on to talk about a very interesting, and surprisingly lucrative, side hustle both he and Jared have been working on for the last year: the Amazon Influencer…

The End of Google? OpenAI Launches SearchGPT

Welcome to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer their thoughts on the latest news in SEO, Google and AI; talk about their side hustles; and share some funny and weird niche sites. They…

Easily Generate AI Transcription and Sentiment Analysis for Pay Per Call Campaigns

Since starting pay per call campaigns last year, at the end of 2022, I’ve been intrigued by the idea of determining call quality. I’m just curious about data all the time. I wanted to know how I could use the…

These 11 Gorgeous Interior Design Websites Are Perfect For Inspiration

With so many potential clients searching for inspiration and ideas online, visually appealing and user-friendly interior design websites can make all the difference in attracting new clients and showcasing your work. But what makes an interior design website stand out…

6 Retargeting Strategies to Enhance Your Campaigns

Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest…

Reddit Blocks Search Engines but NOT Google!

Welcome back, everyone, to another episode of the Niche Pursuits News podcast. Jared hosts this week’s episode, along with Morgan Overholt, who’s standing in for Spencer. They kick off the news portion of the episode talking about Reddit and how…

10 Hotjar Alternatives to Analyze User Behavior

Understanding how visitors interact with the pages on your website is crucial if you want your business to grow. Hotjar is one of the most popular tools around when it comes to user insights, providing a range of tools including…

Changing the World via AI … with Five Kids in Tow

Ten years ago, Jessica Spencer was on a six-hour trip to Atlanta. Like many road trip warriors, she decided to pass the time with a podcast. That was the first time Jessica heard The Smart Passive Income Podcast, a show…

3 Link Whisper Innovations for Related Posts, Accessible Links, and Broken YouTube Videos

When you think of Link Whisper , you likely think of internal links. However, as simple as building internal links sounds there’s actually quite a bit of complexity when it comes to natural language processing and helping you create effective…

A Dozen+ Tactical Ad Strategies From Affiliate Summit Vegas 2017

I’m going share actionable tips I learned from Affiliate Summit to write better ad copy, improve your conversion rate, scale on Facebook ads, and business meeting strategies (not your typical “networking” tips). ASW17 was at the Paris Hotel in Las Vegas….

What Is a Podcast? How Podcasts Work and How to Get Started

New to the world of podcasting? You might be wondering, well, what is a podcast? And how do they work? In this article I’ll cover what a podcast is, what they’re used for, and how to get started as a…