Search Arbitrage: Not Mentally Fulfilling or Fun to Run
As digital marketing continues to evolve, certain strategies that once promised profitable opportunities are now fading into obscurity. I recently heard about it at Affiliate World Barcelona, where search arbitrage was still being discussed as a viable marketing strategy. I…
How to Integrate Your SEO and Paid Search Strategies to Maximize Efficiency and Reduce CAC – PPC – About PPC – Pay Per Click Management
In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO and paid search are no longer just complementary tactics—they are inseparable. Together, they allow brands to…
PPC Keyword Research: What You Need to Know – PPC – About PPC – Pay Per Click Management
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target audience, maximize relevance, and control costs. This comprehensive guide provides everything you need to know about…
A Look at the Data Behind Trump and Harris’ Presidential Election Ad Spending – PPC – About PPC – Pay Per Click Management
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million on ads, Trump emerged victorious. Federal Election Commission (FEC) records reveal that Harris invested $346 million…
Nike and Sky Digital Ads Banned as ASA Cracks Down on Online Choice Architecture – PPC – About PPC – Pay Per Click Management
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor enough to avoid detection—only to find otherwise. Others simply don’t have the resources to ensure that…
The Impact of PPC Advertising on Your Overall Marketing Strategy – PPC – About PPC – Pay Per Click Management
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick, precise, and flexible in execution.It is an important component of the marketing strategy. It is okay…
10 Key Lessons I Learned Starting Out in PPC – PPC – About PPC – Pay Per Click Management
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s always more to master, but I hope these early insights can help you avoid some of…
Sihoo Doro S100 Maintenance Guide: Tips to Extend the Life of Your Office Chair
The Sihoo Doro S100 is a popular choice for those seeking ergonomic support and style. To ensure that your Sihoo Doro S100 remains in top condition and provides optimal comfort for years to come, regular maintenance is crucial. In this…
From High Costs to High ROI: How One Small Business Slashed PPC Expenses by 30% in Just 3 Months – PPC – About PPC – Pay Per Click Management
Pay-per-click (PPC) advertising is a powerful tool for driving traffic and sales. However, many small businesses quickly find that rising PPC costs eat into profits, turning a profitable strategy into a costly burden. You’ve likely seen this firsthand: PPC expenses…
How Dave Chesson Earns Up To $14k/Month Publishing Books on Amazon
When Dave Chesson was in the US Navy, he would spend lots of time away from his family. And he hated it. He decided to create a portfolio of niche sites in an attempt to earn enough to quit his…
SGE and PPC: What Does the Future Look Like? – PPC – About PPC – Pay Per Click Management
Over the past month, the digital marketing industry has been buzzing with discussions about how SGE might affect Google search results. While SGE is still in its testing phase, the nature of the interface and its visual layout have led…
How to Optimize Your PPC Landing Pages in 5 Steps – PPC – About PPC – Pay Per Click Management
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly designed landing page with bad UX or subpar content will likely prevent conversions. With the post-click…
The Practical Benefits of Portable Solar Panels: Why They Matter
In today’s world, where the push toward renewable energy is stronger than ever, portable solar panels are quickly becoming a popular choice for many. They’re not just for the eco-conscious; these compact, efficient power sources are incredibly useful for anyone…
An Essential Guide to Crafting Effective PPC Headlines – PPC – About PPC – Pay Per Click Management
PPC headlines significantly impact the success of your performance campaigns. Given that users spend less than 0.7 seconds on each online ad, it’s crucial to create captivating websites that grab their attention instantly. (Credit: Shutterstock) Every internet user faces a…
Mastering AI-Driven PPC Bid Strategies: A Guide to Maximizing Performance – PPC – About PPC – Pay Per Click Management
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make informed decisions with AI. (Credit: Shutterstock) Let’s discuss PPC bidding strategies. If you’ve ever felt like…
Programmatic IO: The Future of Digital Advertising Efficiency – PPC – About PPC – Pay Per Click Management
Digital advertising has undergone significant advancements over the past decade, with one of the most notable being the use of programmatic insertion orders (Programmatic IO). (Credit: Shutterstock) These Programmatic IOs have transformed the interaction between advertisers and publishers, making ad…
Tips for Managing Debt and Getting Ahead Financially
In the intricate dance of personal finance, debt can be a formidable partner — one that, if not managed well, can lead to a downward financial spiral. But fear not; managing debt is a skill that can be honed with…
More Volatility in Rankings! Core Update Gains Disappear
Welcome back to another episode of the Niche Pursuits News Podcast! This week Jared and guest host Morgan Overholt break down the biggest news affecting publishers and SEOs and cover the latest moves by Google. After the news, they talk…
6 Retargeting Strategies to Enhance Your Campaigns – PPC – About PPC – Pay Per Click Management
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest…
Google Have Been Found Guilty of Having an Illegal Search Monopoly. Here’s What It Means for The Tech Giant. – PPC – About PPC – Pay Per Click Management
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search engine market. During the nearly year-long trial, which was extensively covered by Stewart Dunlop for PPC…