Change of Plans: I’m Moving to America
By now, you are surely familiar with Finch’s twice-a-year, “I’m Moving to…” post. I change plans faster than a badger in a honey maze. The latest twist should therefore come as no surprise. Only a few months ago, I revealed that I was trading London for Bangkok (where I lived in 2010/11). Much has changed since then. For a start, I got engaged to an American girl. Engagement raises a lot of ‘life…
Banners Broker Scam – Don’t Let It Affect You
Banners Broker is one of the most popular MLM programs of recent times. It also happens to be one of the most sophisticated and bloodsucking ponzi schemes I have ever come across. Banners Broker is based around an industry we know a lot about – online advertising. Before I continue, let me point out the obvious. This post is not written for my…
How to Learn by Osmosis: The Traits of a Successful Affiliate
There are many blogs, forums and ebooks where you can learn the intricacies of online marketing. Some are great, some are poor, but nearly all are inferior to the process of learning by osmosis. Osmosis is the art of unconscious learning. It is where we stop studying materials, and start absorbing them. 1) Park balls on knowledge 2) … 3) Profit $$$ Learning the Facts vs. Learning the Meaning Imagine two kids go in to a lecture. One has a stack of notepads and pens. The other has his hands in his pockets. We’ll call them …
Neuromarketing: The Weapons of Mass Conversion (Part 2)
Note: This is the second of a two-part series on Neuromarketing. Read the first part here. Previously we looked at how social proof can lead to more conversions, more sales and more money in your bank account. Social proof is a cornerstone of neuromarketing. But it’s not the only child. In this post, we’re going to look at three of the most powerful selling techniques known to man…
How to Learn by Osmosis: The Traits of a Successful Affiliate
There are many blogs, forums and ebooks where you can learn the intricacies of online marketing. Some are great, some are poor, but nearly all are inferior to the process of learning by osmosis. Osmosis is the art of unconscious learning. It is where we stop studying materials, and start absorbing them. 1) Park balls on knowledge 2) … 3) Profit $$$ Learning the Facts vs. Learning the Meaning Imagine two kids go in to a lecture. One has a stack of notepads and pens. The other has his hands in …
The Rise of the Content Marketing Moron
In case you didn’t hear, there’s a new craze in town. It’s called Content Marketing. There’s a serial site-killing Google Penguin on the loose, and he seems to be eating bad SEOs for breakfast. Many of those bad SEOs have been reincarnated as bad Content Marketers. It goes like this: Stage 1: “Hmm, I sure would love to rank highly on Google. It’s a shame the Penguin had to munch my …
Good to Great Copywriting in 24 Hours
David Ogilvy, the godfather of advertising once wrote, “Never send a memo or a letter on the day you write it. Read it aloud the next morning – and then edit it.” David Ogilvy: One of the greatest ‘Mad Men’ that ever lived. We may have abandoned the letter, but we shouldn’t abandon common sense. Before sending an important email, or publishing any writing of significance, our words need time to incubate…
These 5 Moonlighting Tips Will Rescue Your Sanity
The fastest way to change career is to quit one job and start another. If you intend to work for yourself – and have no prior experience – this path is also stupendously reckless. The smartest way is to moonlight. Moonlighting — v. The act of balancing one job on top of another, often in the dirtiest recess of the night while mere mortals are sleeping. Many Internet Marketers grow in to their jobs by slowly increasing their online earnings until they can afford to work without a secured pay cheque. …
How to Become a Guru (and Dominate Any Market!)
Anybody can be a Guru on the Internet. And unfortunately, nearly everybody tries. The Internet Guru has become a caricature figure tainted by laughable self-promotion, boundless ego and really poor end product. Some of the ill-sentiment is driven by jealousy, and most of it is entirely justified. It’s depressing for a new blogger to commit blood, sweat and tears to a project and still only reap 14 hits per day while a bumbling Super Personality …
A Memorable September
September has been one of the more memorable months of the year, and to a certain degree, my life. I started the month by getting engaged. Pop culture suggests that ‘if you like it then you should put a ring on it‘. Well, I like her. So I tried to put a ring on her. And thankfully, she didn’t call the police. Net result = I’m getting married. The most sweat-over purchase of any man’s life. I’ve been…
Neuromarketing: Social Proofing on Landing Pages (Part 1)
Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make buying decisions based on unconscious factors that are out of their control. The purpose of neuromarketing is to anticipate unconscious reactions and provide the ultimate sales platform: an emotional and logical boot in the direction of your checkout cart. It is a study driven by the emerging field of neuro web design. When I look at the challenges facing web designers in 2012, I’m grateful that I …
Neuromarketing: The Weapons of Mass Conversion (Part 2)
Note: This is the second of a two-part series on Neuromarketing. Read the first part here. Previously we looked at how social proof can lead to more conversions, more sales and more money in your bank account. Social proof is a cornerstone of neuromarketing. But it’s not the only child. In this post, we’re going to look at three of the most powerful selling techniques …
Change of Plans: I’m Moving to America
By now, you are surely familiar with Finch’s twice-a-year, “I’m Moving to…” post. I change plans faster than a badger in a honey maze. The latest twist should therefore come as no surprise. Only a few months ago, I revealed that I was trading London for Bangkok (where I lived in 2010/11). Much has changed since then. For a …
Banners Broker Scam – Don’t Let It Affect You
Banners Broker is one of the most popular MLM programs of recent times. It also happens to be one of the most sophisticated and bloodsucking ponzi schemes I have ever come across. Banners Broker is based around an industry we know a lot about – online advertising. Before I continue, let me point out the obvious. This post is not written for my usual readers. If you’re expecting tips that …
How to Learn by Osmosis: The Traits of a Successful Affiliate
There are many blogs, forums and ebooks where you can learn the intricacies of online marketing. Some are great, some are poor, but nearly all are inferior to the process of learning by osmosis. Osmosis is the art of unconscious learning. It is where we stop studying materials, and start absorbing them. 1) Park balls on knowledge 2) … 3) Profit …
How to Learn by Osmosis: The Traits of a Successful Affiliate
There are many blogs, forums and ebooks where you can learn the intricacies of online marketing. Some are great, some are poor, but nearly all are inferior to the process of learning by osmosis. Osmosis is the art of unconscious learning. It is where we stop studying materials, and start absorbing them. 1) Park balls on knowledge 2) … 3) Profit $$$ Learning the Facts vs. Learning the Meaning Imagine …
The Rise of the Content Marketing Moron
In case you didn’t hear, there’s a new craze in town. It’s called Content Marketing. There’s a serial site-killing Google Penguin on the loose, and he seems to be eating bad SEOs for breakfast. Many of those bad SEOs have been reincarnated as bad Content Marketers. It goes like this: Stage 1: “Hmm, I sure…
Change of Plans: I’m Moving to America
By now, you are surely familiar with Finch’s twice-a-year, “I’m Moving to…” post. I change plans faster than a badger in a honey maze. The latest twist should therefore come as no surprise. Only a few months ago, I revealed that I was trading London for Bangkok (where I lived in 2010/11). Much has changed…
Neuromarketing: The Weapons of Mass Conversion (Part 2)
Note: This is the second of a two-part series on Neuromarketing. Read the first part here. Previously we looked at how social proof can lead to more conversions, more sales and more money in your bank account. Social proof is a cornerstone of neuromarketing. But it’s not the only child. In this post, we’…
Neuromarketing: Social Proofing on Landing Pages (Part 1)
Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make buying decisions based on unconscious factors that are out of their control. The purpose of neuromarketing is to anticipate unconscious reactions and provide the ultimate sales platform: an emotional and logical boot in the direction of your checkout cart. It is a study driven by the emerging field of neuro web design…