My clients are always wanting to know how to drive traffic to a website. Typically they are the most interested in SEO, but due to the nature of how long it takes to get results, I recommend that they be doing Google PPC. If you don’t already know this, Google PPC was specifically designed for eCommerce business owners. Most of my clients have seen Google Ads before, but never considered it as a means to drive traffic and get sales. Just like anything in life, Google PPC has a learning curve. It takes time to learn how to ride…
Article by PPC – About PPC – Pay Per Click Management | ppc.org. Read entire story here.