Ruck and I often talk about one of the biggest obstacles new Entrepreneurs (online and offline) deal with is that the fear of loss is far greater than the hope of gain.  Think about that for a second…  No one wants to lose anything. Rather it be money, a job, a material item, that special promotion, etc.  But everyone wants to make more money, win the lottery (a hot topic in the US right now), be promoted…
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