An important aspect to always remember in pay per click advertising is the fact your campaign is going head to head against a competitor’s. PPC is a war full of advertisers wanting to gain the best ad position for their adverts to be viewed on and clicked on. For this reason, this article will look at two of the biggest sports brands and how they go about competing against each other. Nike vs Adidas. Both of them have PPC adverts attempting to attract more web users to their website. However, which is more successful from analysing them? …
Article by PPC – About PPC – Pay Per Click Management | ppc.org. Read entire story here.