I’ve talked before about how the goal of your sales pages and squeeze pages should be to eliminate the obstacles between the buyer and the Buy It Now button. But let’s go into a little more detail. If you’re going to eliminate the obstacles you first have to know what those obstacles are. To determine that, you have to understand what motivates your reader. Before you can even think about racking up the sales you need to understand why a reader would even be motivated to hit that Buy button. Long story…
Article by Dukeo. Read entire story here.